Norton Motorcycles Working On A 650cc Urban Tracker To Compete In Surging Midsize Market

In July 2017, Norton entered into a 20-year Design and Licence agreement with Zongshen Manufacturing of China for a new, 650cc twin-cylinder engine. The midsize market is surging all over the world and the twin-cylinder 650 cc segment is the most promising in the US, Europe and Asia.

Norton just revealed a 650 cc, a Scrambler that Stuart Garner told personally MotoFire they call an ‘Urban Tracker’ concept that may hit production towards the end of 2018. Quite appealing. But it doesn’t mean that Norton will be price competitive versus Royal Enfield, Triumph, Ducati and even Harley  in emerging markets. For example, Norton production is estimated at 1000 units against close to 1,000,000 for Royal Enfield….But Norton’s presence in the same category could define the premium reference for its rival in traditional global and emerging markets

14 Responses to “Norton Motorcycles Working On A 650cc Urban Tracker To Compete In Surging Midsize Market”

  1. 1 Lyle Landstrom Nov 17th, 2017 at 11:17 am

    Finally, someone to compete with Royal Enfield.

  2. 2 Highrider Nov 17th, 2017 at 11:16 pm

    Need a Retro ” Commando”

  3. 3 Guzzigreg Nov 18th, 2017 at 8:05 am

    Norton made in China.This old guy finds that offensive!

  4. 4 Barry Van Dyke Nov 18th, 2017 at 10:29 am

    Beautiful design. Almost as nice as the Indian street tracker. Nice trend.

  5. 5 Xenu Nov 18th, 2017 at 10:31 am

    Great idea. A cheaper entry level Norton to introduce young new riders to the Norton Lifestyle., then they can step up to a Commando MK 9. I don’t see a future for this.

  6. 6 James just another crazy kiwi Nov 19th, 2017 at 12:51 am

    Norton… hope they get it going. Really is one of the greatest names in Motorcycling

  7. 7 Here Now Nov 19th, 2017 at 9:41 am

    Zongshen rolling strong here in the USA already, CSC Motorcycles check them out

  8. 8 Motofire Nov 19th, 2017 at 12:23 pm

    Thanks Cyril – really appreciate that! ;p

  9. 9 hacksaw Nov 20th, 2017 at 11:35 am

    good lord!

  10. 10 nicker Nov 20th, 2017 at 2:07 pm

    Yes,,, less is more….


  11. 11 Ray Llanes Nov 21st, 2017 at 6:46 am

    I like everything except that it Chinese, which to me means it’s junk. So I will never even consider it as long as it is made in China or India for that matter. You can call a turd a diamond but it’s still a turd

  12. 12 USAYGO Nov 21st, 2017 at 11:23 am

    @ Ray, funny I remember when Japan meant Junk. There is a lot of junk coming out of China but Zongshen isn’t it.

  13. 13 Highrider Nov 23rd, 2017 at 1:54 am

    I am sorry, but China, does not make junk. They are an emerging market / civilization that has a bright future ahead of them.

  14. 14 Xenu Nov 23rd, 2017 at 11:51 am

    I find it interesting how people condemn Chinese products over a computer, Iphone or tablet made there. I’d love to have a nice Thai-made Bonneville or Indian-made KTM.
    Times change.

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Cyril Huze