Harley-Davidson Teaching An Entire Town How To Ride A Motorcycle

A small town of North Dakota named Ryder. Population 84. Qualifying residents across generations, from grandparents to grandchildren, will receive the opportunity to learn the basics of motorcycle riding and experience firsthand how easy – and fun – it can be to learn to ride. An initiative of Harley-Davidson to attract new riders to experience and enjoy the sport of motorcycling. Whether traveling the rolling country roads of North Dakota, or commuting to an urban office environment, the freedom and adventure of motorcycle riding is undeniable. Harley-Davidson® motorcycles can enable riders to discover the thrill of the open road, create new friendships, share richer experiences, and live life on their own terms.

Harley-Davidson will ride tomorrow Saturday June 3 into Ryder, ND with the goal to create the first fully motorcycle licensed town. To commemorate the experience, Ryder city officials will change the town’s name to “Riders” this riding season. Additionally, to help welcome all future riders, Harley-Davidson helped refurbish the town’s water tower – mirroring the design of the famous water tower that sits atop Harley-Davidson headquarters in Milwaukee.

“The town of Ryder welcomes the roar of Harley-Davidson® motorcycles down Main Street,” said Mayor of Ryder, Jody Reinisch. “We’re excited to see several generations of Ryder residents on motorcycles learning together, trying new life experiences and enjoying the beauty of our town and surrounding area like never before.” “With summer quickly approaching, there’s never been a better time to learn how to ride a motorcycle,” said Anoop Prakash, Director, U.S. Marketing and Market Development, Harley-Davidson. “By teaching the entire town of Ryder we believe we’ll show others how easy – and fun – it can be to make the switch from four wheels to two.”

If this is your year to learn to ride, H-D Riding Academy will help get you out and building your skills on two wheels in just a few days. The Harley-Davidson® Riding Academy New Rider Course gives you all you need to get your license and ready to ride in just a few classes. Offered at select H-D® dealers, the New Rider Course provides you with expert guidance from Harley-Davidson certified coaches. In the classroom, you’ll get to know the motorcycle you’ll be riding and learn the basics of rider safety skills. On the practice range, you’ll build skills and confidence, learning everything from braking, turning and skilled maneuvers. Best of all, you will be connected to a growing community of new riders.

Top picture. Ryder, N.D. residents gather in front of the town’s newly refurbished water tower, which has become a landmark for motorcycle riders in the Dakotas.
Middle picture. Mayor of Ryder Jody Reinisch, ready to preside over the town’s Main Street
Bottom picture. Harley-Davidson event staffer Chris Swain lines up motorcycles on Main Street in Ryder, N.D., in preparation for the event on Saturday, June 3,

3 Responses to “Harley-Davidson Teaching An Entire Town How To Ride A Motorcycle”

  1. 1 John Hanlet Jun 2nd, 2017 at 10:45 am

    Good promo, Harley.

  2. 2 James just another crazy kiwi Jun 2nd, 2017 at 5:01 pm

    Way Back Harley had the best advertising. It was fun, good to see and read
    In recent years they have lost it but maybe if this is an indication they might get it back .

  3. 3 Jim P Jun 3rd, 2017 at 7:26 am

    Great marketing idea and nod to the customer. Should do well in Social Media if they continue to handle it honestly and believably.

    Way to Ryde, Harley.

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Cyril Huze