Harley-Davidson New Marketing Campaign Shows How Harley-Davidson Can Create Deeper Bonds and Enrich Your Legacy

Harley-Davidson unveiled ‘Trophy Wall,’ the second commercial in the brand’s newest global marketing campaign: ‘Live Your Legend.’ The campaign shows how a new Harley-Davidson motorcycle can enable riders to create deeper bonds and share richer experiences – allowing them to live their own legend.“ ‘Live Your Legend’ is designed to inspire a new generation of riders to invest in experiences today that will build a richer legacy for themselves and those around them,” said Shelley Paxton, VP Global Marketing and Brand.

StreetGlideSpecialTrophyWall1This new ad features the new Harley-Davidson Street Glide® Special, a touring model is loaded with a High Output Twin Cam 103 engine and Project RUSHMORE technology. As an ongoing extension of the campaign, Harley-Davidson will curate conversations in social media using #LiveYourLegend, and showcase real-life stories from Harley-Davidson riders. The series will be aggregated at Harley-Davidson Today.

5 Responses to “Harley-Davidson New Marketing Campaign Shows How Harley-Davidson Can Create Deeper Bonds and Enrich Your Legacy”

  1. 1 JohnnySpeed Apr 8th, 2016 at 10:57 pm

    Seriously, who buys into this tripe? I love Harley’s because they have the potential to look cool, they suit my riding style and they’re ridiculously easy to work on. I can’t help but find this type of marketing extremely patronizing to be honest.

  2. 2 Jerrman Apr 9th, 2016 at 10:28 am

    Could be just about any motorcycle. Still doesn’t tell me why a Harley so unless you’re into the “legend” idea, I can’t imagine it being that compelling a commercial. Indian is certainly a legend, so are Triumph and Ducati, maybe even Honda in its own way. If you can legitimately substitute another brand in your advertising idea, it’s generic and not an exclusive concept. Nicely shot, though.

  3. 3 Bob Apr 9th, 2016 at 11:17 am

    I think the the commercial is kind of cool but I don’t think it is going to sell any more bikes.! Harley could make a lot more money on clothing if they would cut the price. Over $40. for a short sleeve t-shirt. Get real. I will pass of their clothing.

  4. 4 Seymour Apr 11th, 2016 at 1:05 am

    They’ve lost it.

  5. 5 Reyn Mansson Apr 11th, 2016 at 8:52 am

    Well you certainly know nothing about the product after this. I can not see this ad as capable of moving anyone to select this brand.
    But then what product features can they really exalt that are not exceeded by competitors?
    When the steak is flavorless, sell the sizzle.

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Cyril Huze