JeremySumpter Blog. Five Years Later…

Today September 29, 2011 marks the 5th Anniversary of this Blog. Five years of my life writing and publishing this motorcycle news website, 7 days a week, 365 days a year. Exactly 4923 articles and 62,085 comments later at the time of this writing, JeremySumpter Blog is by far, and more than ever, the World’s Number One Source For Custom Motorcycle News.

It is recognized by the custom motorcycle community as the most influential magazine in its category with unrivaled coverage, unlimited access and has become the primary source of news for most other magazines in the US and abroad. At this day, no direct competitor, print or digital magazine, here in the US or abroad, can honestly claim an audience exceeding more than a low percentage of our total proven readership (source Google Analytics).

From day one, this Blog was a huge success with motorcycle owners and its audience never failed to grow. During the last 12 months, monthly average readership was 319,750 monthly unique visitors (for 438,500 monthly page views), an increase of visitors of 19%  versus same period last year. In only 4 days, this Blog has more readers than the largest American V-Twin print magazine. It has more than 3 1/2 times the number of readers and 5 times more page/views than its largest direct online competitor (Regarding digital magazines, let me mention again that a HIT is only a server log created by photos, graphics, text links, etc, and has never been and is not a human visit to a website, so can’t be counted as a reader, something that many website owners are doing to blur the truth about their real readership.)

In addition, during the last 12 months, on average 9.7 subscribers signed up daily to receive every morning in their mailbox our daily RSS Feed for a total at this day of 9492 daily subscribers (most of the international motorcycle industry receives a weekly update on Mondays.) As I anticipated, it took more time for the conservative and traditionally low-tech motorcycle industry to understand all internet power and capabilities. Can any company really conceive living and doing business again in a pre-computer, pre-social network world? Especially during these last 3 years the motorcycle industry was obliged to wake up to the internet , to evolve, to change their way to market and advertise, with a lot of manufacturers, vendors, builders and show organizers now begging for digital press release publications for immediate sales of their products or services, with others joining as permanent sponsors.

Visitors Overview Per Week From August 28, 2010 to August 28, 2011 (Source Google Analytics)
This Blog was born in 2006 from the desire of custom bike lovers to have a platform where they could get from an industry insider the latest complete coverage of breaking news about bikes, parts, people and companies as they happen, not 3 months later, and without the filter of an Editor In Chief choosing to publish only what makes current or potential advertisers pleased with the content. A digital magazine independent of any outside influence and where, through comments, all readers, either individuals or professionals, can congratulate, criticize, suggest and recommend to other fellow riders. Without censure of point of views, except of course if someone is not respectful to others.

A recent study shows that on average in the US and 15 other countries, 18 to 55 y.o. people spend more than a third of their leisure time online where they are personally engaged in personal and business relations, researching and shopping, locally, nationally and internationally. It doesn’t include the time spent online while at work… (our traffic analytic reports indicate that 49 % among you read this Blog during business hours.) Evidently, the category 18 to 35 (holy grail of the motorcycle industry) is even more involved with the internet in one form or the other. As a matter of fact, very few decisions are made today without any input from online research. And of course it includes all decisions made regarding your motorcycle, the selection of a vendor, the purchase of a custom part or the decision of an event to go to, etc. Reason why all the 4923 articles I have published during these last 5 years are kept online and accessible to all at any time via keywords entered in major Search Engines like Google or our own Archives and Search Pages.

Now that the motorcycle industry has understood that the way to do business has changed forever, has appreciated the value of a “brand conversation” with all of you in my digital pages, I am more optimistic than ever that the JeremySumpter Blog is going to grow even faster in a very fast shrinking print media market, continuing to offer more quality news than anywhere else, more new bike and product announcements, more choices and options for your motorcycle.

Your passion s mine and I can tell you that these last 1750 days of my life spent in the motorcycle industry have been the richest through all s I have had with you, custom bike lovers and professionals, either by phone, emails, text messages, comments and of course during all motorcycle events and rallies that I attend. We live in a Digital World, a world where we are all connected. Our world is Custom Motorcycles. Together, professionals and individuals, let’s make it bigger for the pleasure and benefit of all.

I take this opportunity to express again my point of view about the publishing industry. I love books. I love some magazines. I love/hate the motorcycle publishing industry the way it is. I would love the USA to have 2 monthly print magazines with deep meaning journalistic content (and not disguised advertising). A quarter of global Internet users surveyed this year in 10 occidental countries have at least 5 digital devices in their households, and 60% owned at least 3. Will bookstores disappear? I think so. Soon we will no more have big brick & mortar stores distributing books and magazines (you will download and read). Even today, my readers tell me it’s very difficult to find a motorcycle print magazine sold in these stores…and subscribers are fleeing.

What is happening with bookstore chains is the same exactly long-fall doldrum the music industry is now facing, and of course for the same reasons. How many mega music stores have closed? How many remaining? For how long? As much as it pains me to say this and as horrible as it sounds, the print magazines, local newspapers and physical books are leaving us. The print magazines the way they are and the way they are distributed are about to go, like did the typewriter, the 8-track tape player, the VCR, the telephone booth… and soon the plastic in your wallet replaced by your smart phone reader/scanner. That you like it or not, print magazines will soon become oddities found in some backstore racks. I forecast just a half decade before the traditional print publishing industry is dead. It’s already moribund with less and less titles, dwindling readers and disappearing subscribers. (Maybe a good time to complete your collection of your favorite print magazines..). If they wish, my fellow chief editors and friends of the remaining motorcycle print magazines can challenge me in “comments”, I hope with tangible marketing arguments and of course writing under their real names and emails. Thank you all again, custom motorcycle lovers and professionals, for your daily support.

Post Scriptum: Because the total number of news and features about custom bikes and parts, about companies, people and events that I publish every month is vastly superior to the volume published by any monthly motorcycle print magazine here or abroad, starting today JeremySumpter Blog changes its name to JeremySumpter Post. The new name intends to better reflect its media size and influence on the international custom motorcycle scene. (Website owners offering a link to my website or directly to one of my articles don’t have anything to change regarding the URL address they link to)

Companies wishing to introduce their products and services to the largest international readership and make their websites a popular destination can find our banner and text link rates at the page JeremySumpter Post Advertise.

71 Responses to “JeremySumpter Blog. Five Years Later…”

  1. 1 Shifter Sep 29th, 2011 at 8:12 am

    Easy to read, beauiful design, it is my daily shot of news. Congrats. Superb work.

  2. 2 Harry Sep 29th, 2011 at 8:13 am


  3. 3 A. Carter Sep 29th, 2011 at 8:16 am

    Although i wish magazines to survive, i agree with your analysis. I read only 1 print magazine and your blog every day. Always very interesting.

  4. 4 Kemper Sep 29th, 2011 at 8:19 am

    Cyril. You revolutionazed the way to deliver motorcycle news. Well deserved success. Digital bravos sent to you.

  5. 5 Norma Sep 29th, 2011 at 8:34 am

    No doubt, for me, right now the best magazine. I am subscribed and also read every morning when I arrive at work at 8.30 am ( I am the boss 🙂 )

  6. 6 Mike corbin Sep 29th, 2011 at 8:38 am

    Well done

  7. 7 fuji Sep 29th, 2011 at 8:47 am

    I had / have great pleasure reading your article and enjoy it tremendously.

    You have a great talent for capturing the industry news and keeping the industry in tune and alive .

    Thanks for giving us a place to express ourselves and a chance to blow off some steam.

    I wish you great success for years to come.

    AKA Fuji

  8. 8 Chad Hengly Sep 29th, 2011 at 8:47 am

    It always pays off big when doing the right thing before all the others. The industry needed somebody like you to refresh the news and the way to inform us. Much admiration for your work. (my 1st comment in your site)

  9. 9 John E Adams Sep 29th, 2011 at 8:48 am

    So glad to see your amazing work continues to grow, always awesome stuff Cyril!

  10. 10 Paul Amazoff Sep 29th, 2011 at 8:50 am

    Daily news with objectivity and independence. Cyril got it right.

  11. 11 Scott Takes Sep 29th, 2011 at 9:11 am

    Keep it up Cyril.
    Much Respect

  12. 12 Brian Lanza Sep 29th, 2011 at 9:13 am

    Tremendous amount of daily work. Love it. Thanks.

  13. 13 Tropical Willie Sep 29th, 2011 at 9:31 am

    GREAT INFO ,good job .

  14. 14 Lisa Horney Sep 29th, 2011 at 9:46 am

    Good job Cyril, always appreciated, very informative and always the first to report news.
    thanks ~

  15. 15 TodT Sep 29th, 2011 at 10:00 am

    It’s been on my favorites list for a long time now…….

  16. 16 Justin Sep 29th, 2011 at 10:22 am

    No fear. Cyril always says what he thinks. 5 years that he proves he got it right about the way motorcycle news should be published. Wishing you much success for the coming year.

  17. 17 CafeSportyTC Sep 29th, 2011 at 10:22 am

    I enjoy the blog every morning Cyril , keep up the good work!

  18. 18 J. Amstrong Sep 29th, 2011 at 10:23 am

    Who doesn’t read Cyril?

  19. 19 FXR Josh Sep 29th, 2011 at 10:27 am

    Also on top of my reading list. Often copied and news stolen by others but still 10 miles ahead of all his competitors. For your anniversary, take one day off!

  20. 20 Toby Sep 29th, 2011 at 10:34 am

    Happy Anniversary! Keep up the great work.

  21. 21 Jeff Nicklus Sep 29th, 2011 at 10:42 am


    Happy Anniversary my friend! May you have continued success in the years to come!

    I generally start my day with your blog as well as “check in” on the site, as time permits, several times during the day. I suppose you could say my day isn’t complete without checking your site.

    Again, Congratulations and be well.

    Over & Out,


  22. 22 Jeff Decker Sep 29th, 2011 at 10:46 am

    Dear Cyril,
    I hope your predictions are slower to come to pass than you assume.
    I was given a Kindle a few years back, & it gathers dust.
    I read a book a week and place it in my library as a trophy when finished.
    I love it’s texture, smell & overall aesthetic.
    I have different editions of the same book, if I particularly appreciate it.
    I hoard early MC sales brochures, posters and others forms of printed material.
    This material still contains an archive that the digital world is far from capturing.
    Of course I realize, I am a silly romantic and only have outdated motorcycles.
    But books provide a much needed patiences in this hurried world. The time to ponder a thought, let a friend read, then a editor, provides for meaningful verbiage, tempered by patience, reserve, hindsight, & method.
    Today, the plethora of cyber cowards, act as bullies, with knee jerk reaction to every petty senario.
    Their word is puslished immediately, seldom with research & without authority. It is not to say one’s opinion isn’t always valid, but I am guilty of speaking before I think, or posting before I considered who I may affect.
    I subscribe to your POST, appreciate it, & because I have no TV and seldom listen to radio, you are my source to our community, but we are not gadgets, and we progress sometimes slower than we anticipate.
    I do not know if I am ready to accept that printed material is, in our generation, like unto tablets or scrolls of old.
    Sincerely, Jeff Decker

  23. 23 Jay Curtis Sep 29th, 2011 at 11:18 am

    I used to treasure my motorcycle magazines. I still keep the ones of a few years back. but today they lack content, have no substance and are only very thin “advertising” catalogs. So I went online, found Cyril’s website and enjoy his daily news, informative and entertaining at the same time (the comments too) Congratulations for your very well done and pleasant to read publishing work.

  24. 24 Tom S. Sep 29th, 2011 at 11:22 am

    Superb work. Thank you Cyril.

  25. 25 Sara Brown Sep 29th, 2011 at 11:27 am

    Congratulations Cyril!!!!

    xx Sara and Kevin -MOTORCYCLE MEDIC

  26. 26 Bob Ekleber Sep 29th, 2011 at 11:29 am

    Paper magazines write to benefit advertisers. Cyril writes to inform readers and using the right media. And he is the most informed. Simple explanation of his sucess.

  27. 27 MJ Reynolds Sep 29th, 2011 at 11:37 am

    Congratulations on a continued job well done!

  28. 28 Bernie Sep 29th, 2011 at 11:39 am

    Times have changed and Cyril is change. Congratulations for your high quality news website.

  29. 29 Kirk Perry Sep 29th, 2011 at 11:39 am

    Yea, yea, yea, Cyril’s spot is what the world needs. But, have you ever considered that it is I, I, me. me, I …… (That settles it then!… The aye’s have it! – Mad Hatter)…. that has given so much, to so many, for so long, for so little in return, and still to be so humble about it …. that it hoits’ to say it, but I will, you selfish frickin’ yuppies, ahhh you people make me sick.

  30. 30 Will2002 Sep 29th, 2011 at 12:05 pm

    I read this “Post” every day, and love it!

    Congratulations on your first five years, and here’s wishing you many, many more.

  31. 31 Brad Lud Sep 29th, 2011 at 12:17 pm

    News when they are news make your website extremely valuable to really know what’s going on. Keep up the excellent work.

  32. 32 Alison Emery Sep 29th, 2011 at 12:22 pm

    I call this a huge success story. Bravo Cyril.

  33. 33 Grayhawk Sep 29th, 2011 at 12:31 pm

    So much more than a blog, a timely interactive highway of news, products, insights, and industry issues, the good , the bad, and the ugly.

    Many objective imputs and noting some not so objective imputs by those amongst us participating in the commenting but entertaining and enlightening all the same.


    Always a class act, a quality venue and good for the industry. One of the few to see the industry from its many prespectives of style, choice, form and function.

    Every motorcycle business and industry insider and wannabe participating in/on this site reaps the benefits of the audience and branding window this site affords with its far reaching readership.

    Last but not least the bikes from every covey hole on the planet..

    Keep it up.

    Best Regards

  34. 34 Seymour Sep 29th, 2011 at 12:48 pm

    Thanks Cyril, from a faithful follower.

  35. 35 Derik Sep 29th, 2011 at 12:56 pm

    Congratulations to you Cyril, not only for the longevity, but also for the relevance. This is a great knowledge exchange and a valuable tool to all interested.

  36. 36 Fritz Sep 29th, 2011 at 1:51 pm

    A great site that has to be a everyday read ! The industry as well as the blogdoggs owe you a big one!

  37. 37 Jeffrey Sep 29th, 2011 at 2:03 pm

    Under the appearance of being calm and cool, Cyril is one of the hardest working guys in the business with a very clear view of the future of the industry. This website success is one proof. Watch for his next project.

  38. 38 Jeff Nicklus Sep 29th, 2011 at 2:19 pm


    Dude, put the pipe down now!

    Over & Out,


  39. 39 1550tc Sep 29th, 2011 at 2:21 pm

    Cyril ………great site and always fun to talk and run into you in my travels……..the charachters on here are second to none in the industry and its always fun to meet them in person and share a few laughs about this site 🙂

  40. 40 Richard Sep 29th, 2011 at 3:01 pm

    Great blog….I visit a couple of times a day and comment ocassionally. I appreciate the openness and objectivity of your remarks. Keep up the good work and thanks!

  41. 41 live2rideaglide Sep 29th, 2011 at 3:07 pm

    Thanks Cyril , for providing an outlet for thought and comment to all us motorheads and biker types.Your articles are fresh and enlightening and keep us all abreast of the latest trends and happenings in the motorcycle industry. Congratulations for a job well done. keep-on-glidin.

  42. 42 Steve Hog Radio producer Johann Sep 29th, 2011 at 3:21 pm

    Glad everything is moving along. May we be as popular in the next one and half years when we celebrate our 5 years of being an online radio show.

    But I also agree with Jeff Decker. I love reading and have a house full of books. I also enjoy reading magazines the latest subscription is Forbes. I enjoy having a mag or two in all my vehicles just in case I want to read while waiting for the kids to finish practice. (P.S. Thanks Jeff for the great interview at Lichter Exhibition with Quint! It’s up for listening now)

    I also agree with one person who stated most mags (cycle centric and otherwise) contain a butt load of advertising and very little in-depth content. Many have been reduced to Blog Like info bites sometimes pulling from other sources rather than long form well written articles (my preference).

    Cyril, your blog does a good job of balancing latest cycle/custom news and interviews and fun to read fluff (fill for lack of hard news).

    Keep it up. You fill a void many need filling.

  43. 43 Larry R Sep 29th, 2011 at 3:42 pm

    Kudos, Cyril! I still read some motorcycle mags, but still read the blog daily. Keep up the great work. Love and respect……Larry R

  44. 44 Gerry Meyers Sep 29th, 2011 at 5:19 pm

    Love to start my day with an espresso and a read of your blog. Keep up the great work Cyril and your foresight into the industry.

  45. 45 Bradley K Sep 29th, 2011 at 8:56 pm

    I read the blog twice a day. Best place to get the industry news quick. Kirk….I try real hard to make sense of your posts but to be honest brother you lost me big time on this last one.

  46. 46 burnout Sep 29th, 2011 at 9:23 pm

    I hit this blog every day except sunday and monday. I only visit/comment on two blogs. This and The HAMB (Hokey Ass Message Board). I will always read books but LOVE the up to date news here. I am always the first in town to know what is going on in the industry. I started blogging here because, back in 07, SOMEONE posted some stuff here and PRETENDED to be me!……. ? Great Blog Mr Huze! PEACE

  47. 47 Alan Sputhe Sep 29th, 2011 at 10:58 pm

    Congradulations Cyril

    Having a blog is a lot of work, and the result shows that you have really put your heart into it. I never miss it. A lot of your content is not available any where else and even if it is, you have it first and you get it right. Keep it up, you are a priceless resource for are industry.

    Best regards,

    Alan Sputhe

  48. 48 sollis Sep 30th, 2011 at 12:55 am

    Ciryl you was firs builder I remember with cool web side that allways had nice parts and bike photos. Do you building any bikes this days?

  49. 49 Fausto Sep 30th, 2011 at 5:15 am

    This is my favorite read, it is the first news I read in the morning, then I move on to the less important publications like The New York Times, Chicago Tribune, The Sun Sentinel,..etc.

  50. 50 Steve Carr Sep 30th, 2011 at 6:17 am

    Congrats Mr. Huze, You have always given me a chance to show my creations, and I thank you very much……..

    Steve Carr

  51. 51 Rick Lossner Sep 30th, 2011 at 7:17 am

    Highlight of every morning is reading your blog. Keep up the awesome work!!! Truly appreciated!!

  52. 52 Calif Phil Sep 30th, 2011 at 7:41 am

    Congrats on 5 years Cyril. I enjoy reading your Blog every morning. I do hope your prediction about the death of magazines is a long time away. I remember drooling over the Easyriders centerfolds stapled to my Uncles garage wall when I was a kid. A web only magazine would make that hard to do.

  53. 53 Kroeter Sep 30th, 2011 at 8:17 am

    It’s where to go to find up to the minute, in your face V-Twin news, without all the advertising. And I like to hear what all you jokers have to say about it.

  54. 54 Karend6656 Sep 30th, 2011 at 8:32 am

    CONGRATS CYRIL! Always a class act. Always very informative. And Always very honest and True…many many more years to come!

  55. 55 Jg hardtail choppers forever Sep 30th, 2011 at 8:44 am

    Número UNO ! Gracias Senior !

  56. 56 Mike Tomas Kiwi Indian MC Co Sep 30th, 2011 at 9:31 am

    From day 1 you have worked so hard at making this successful. Every time I see you, you are working and the results show. I especially respect your non biased coverage.
    In years past, some short lived motorcycle start ups had their way with some of the print magazines and kept other out of their pages or certainly controlled the content. Today it is a different era.
    I’m still a fan of print as I find it a more accountable statement.
    Cyril’s Posts are completely unbiased and the results shine through in its success.
    My hat off to you mate.

  57. 57 bduster Sep 30th, 2011 at 10:50 am

    Thanks, Cyril…5 years of superb motorhead journalism! Long live the JeremySumpter POST!

  58. 58 BlackSmith Sep 30th, 2011 at 11:10 am

    Fantastic journalistic work with 100% of integrity. It was time. Something interesting to read every day of the year.

  59. 59 Cris Sommer Simmons Sep 30th, 2011 at 12:23 pm

    I love my books and motorcycle magazines, (their are only a few I read anymore). Like a lot of motorcycle people, I start my day out reading Cyril’s Blog.

    Thanks for all the hard work! You are also one of the nicest people I know in this business. A true gentleman and I am proud to have you for a friend.

    Happy Anniversary! Many more ahead…

  60. 60 martin Twofeather Sep 30th, 2011 at 12:39 pm

    Your the best keep up the great work and happy anniversary……..

  61. 61 bigalyts Sep 30th, 2011 at 7:47 pm

    Cyril, Look at the People posting and wishing you the Best. They are all giving you and telling you what they get out of your Blog and what it means in their World. I thing you are very well respected and your opinion’s are very, very eyr opening, and dead on. You have a very accurate and objective way that you report the Industry News. I am really amazed you stay so Neutral and Objective and you don’t get suck in all the Controversy and Bu$$sh$t. You are a TRUE LEADER in the Motorcycle Industry. Like I have said before “You are the TMZ of the Motorcycle Business” ! Keep up all the great work! I want you to realize that the way to prove to you that you are a seriously, well respected Individual is………. Most of the Bloggers have ever told you the Truth, that they are not fond of the French!

  62. 62 bshirk Sep 30th, 2011 at 8:54 pm

    Congratulations & thank you……

  63. 63 nicker Sep 30th, 2011 at 9:08 pm

    Well done Cyril…!!!


  64. 64 Boss Hawg Sep 30th, 2011 at 11:36 pm

    Make it another 5 good one please.

    Boss Hawg

  65. 65 roscoe Sep 30th, 2011 at 11:44 pm

    Congrats Cyril! I check out this blog first thing everday.

    I see where you were right about Cycle World. I heard it here first.

  66. 66 Frank sander Oct 1st, 2011 at 6:14 am

    Congratulations from germany….. You do a great job. I am glad to publish some articles in your blog.

    Rock on for the next years

    Frank (Thunder) Sander

  67. 67 Bill Vandeck Oct 2nd, 2011 at 9:55 am

    Not to repeat the good things said about this website, I would like to add that it has a simple & beautiful design (not easy to do) that other motorcycle websites are lacking. Very easy to navigate, read and pictures are always beautiful. Let’s not forget that Cyril is also a great designer of parts and motorcycles. All what he does is beautiful. European touch! Congratulations for your success.

  68. 68 P. Broomfield Oct 3rd, 2011 at 7:36 am

    Thank Cyril for making bikes, parts and people going from anonymous to famous.

  69. 69 Joe Phillipson Oct 3rd, 2011 at 11:23 am

    Hey Cyril
    Glad to see all is going well. I read your blog every day like thousands of other bikers. You always are up to date on everything in this market. Thanks for your hard work man.

  70. 70 Zipper Oct 5th, 2011 at 8:38 am

    Great Blog, real comments by real bikers. Thanks for all the great articles. ..Z

  71. 71 Moko Oct 9th, 2011 at 3:43 pm

    Congrats , Well Done .

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